In recent times as I sit in company and hear how we talk about our food, I begin to feel a deep sadness about how disconnected we are to a basic human right. Too many times we hear “oh I shouldn’t but I am going to be bold”. Lots of curious eyes as to who’s the one going to be brave enough to order dessert. So many times, I see the inner critic whirring away inside someones head telling them they should have been better and just said no.
Did you know the U.S. weight loss market is now worth $72 billion? Nope I bet you didn’t. Bet you didn’t know that most dieters want to eat “clean,” eliminating preservatives, GMOs, artificial flavours and sweeteners too. This is a perfect avenue for the diet companies to tap into new niches and target their next audience. By the way the meal replacement and shakes were worth approx $4.9billion in 2018. 1
No longer preying on the ageing Baby Boomers of the 80’s they are moving forward to the next cohort of victims, Millennials. They create very attractive social media campaigns along with apps to help transform you into the Prince or Princess you’ve always dreamed of. And they’ve also learned the lingo, they’re no longer selling diets, they’re selling a lifestyle and no longer selling 6 packs, its strength and longevity.
But no matter what way they sell their FOOD RULES , aka DIET, the sad fact is that 95% of diets don’t work and most people don’t ever achieve what they are looking for…happiness, control and peace with food (2). How could you?
Diet culture is deeply rooted in rules. We’ve had them all: eggs are bad, no carbs please, egg whites are better for you, go low-carb, try atkins, cabbage soup cleanse that cures, fats are bad, apple cider vinegar is great for everything, white foods are evil, give up grains and go paleo, no don’t go keto, oh wait is that atkins? I gest but you know where I am getting at….
All these rules make us so confused about what is actually the truth. And they make us feel GUILTY every time we eat a bad food, even every time you’ve eat food you do actually like.